Why Are Smeg Toasters So Expensive? (4 reasons)

Spotted a Smeg toaster that you love the look of? Winced when you read the price tag? Why are this brand’s toasters so expensive?

Smeg is generally a pricey brand. Smeg products’ selling point is the design/aesthetic—the brand produces appliances that are effective works of art. The quality of its products is also very high. Its appliances generally have very long lifespans—and Smeg toasters come with a two-year warranty.

4 Reasons Smeg Toasters Are Expensive

1. They’re art

Smeg toasters, just like all Smeg products, focus heavily on aesthetics. They typically have a retro feel to them and are never an eyesore in a kitchen. Smeg employs celebrity designers and architects in the creation of many products, further driving up the price tag. It wouldn’t be unreasonable to call a Smeg toaster oven “art”, and people will pay good money for art.

2. They’re high-quality

While the appearance of Smeg toasters is a big selling point, so is the build quality. Smeg doesn’t use cheap materials—it goes without saying that higher-quality toasters are going to cost more than lower-quality ones. The benefit of this is that you get a toaster that functions well and is less likely to break soon after purchase (and remember, you get a two-year warranty with Smeg toasters).

3. Smeg collaborates with other luxury brands

While Smeg is undeniably a luxury brand, so are the brands they collaborate with. Most recently Smeg collaborated with Dolce & Gabbana on several toaster designs. With two (luxury) brands splitting the profits, the price is driven up.

4. Limited supply and high demand

Smeg products can sell out fast. The brand often makes limited edition designs too i.e. once they’re gone, they’re gone. This creates a buzz around its products and drives up demand. Limited supply coupled with high demand means people are often willing to pay over the odds to land a Smeg toaster—and so why wouldn’t the brand charge more?

3 Popular Smeg Toasters

Smeg 50s style 2-slice toaster, cream—This one’s a classic. Made of alloy steel and packing two extra wide slots, you can’t go wrong with this understated yet charming toaster from Smeg. It also comes in a range of other colors.

Smeg 50s style 4-slice toaster, cream—For not a great deal more $$$, you can splash out on the 4-slice model. Much more convenient when making breakfast for more than one.

Smeg 4-slice toaster, chrome—Looking for a toaster with a little more pizazz? This might be the one—decked out with a mirrored chrome exterior, it could be the finishing touch in your kitchen.

Final Words

To answer your question—“Why are Smeg toasters so expensive?”—they’re expensive for several reasons: their unrivaled aesthetic, their high build quality, luxury brand collaborations, and high demand coupled with sometimes limited supply.

If you picture Smeg as the Gucci of the appliance world, suddenly the price tag doesn’t seem so unreasonable. Although you can spend a small fortune on a Smeg toaster, in return you get a work of art that makes great toast.